“From many years of collaboration with Korean companies and now eight years in Korea as part of an executive management team, I have read the book with great interest and can clearly see the connections to the everyday reality I live in today. You have impressively – and with great detail – accurately captured how relationships are built and, more importantly, how they become a cornerstone in business interactions.”

“The book is intended as a shortcut for those who wish to learn about South Korea's business environment without investing countless hours and resources in gaining the experience on their own.”

"After working abroad for most of my career, there is no doubt that South Korea is one of the countries where it is most challenging to navigate as a foreigner, both privately and professionally. The book describes specific situations and issues encountered by Danes who have worked in South Korea and how they have succeeded in achieving success in the country."

"An absolutely fantastic book that gave me so much more than I had expected. I’ve been lucky enough to go on two trips to South Korea with Hyundai, and wow—if only I had this book before my first trip! I would definitely have gotten even more out of the experience by understanding how to adapt to the culture throughout the journey."